https://medium.com/illumination-curated/how-to-better-understand-the-use-of-persuasion-in-life-6d1f97a07a40?source=friends_link&sk=da59783b60f4d63d979464dc7cf33676
Persuader and persuaee, their goals should match otherwise it will be a burden on either of the parties. Good read @Bill Abbate
Best example is a joint venture between two companies. Persuasion should lead to a win-win situation otherwise it is exploitation.